This past spring, the CLIC Marketing Task Force conducted a series of focus groups to determine students’ knowledge of library services available to them. On Friday this week, the Marketing Task Force will present a program at the MLA Annual Conference, “Focus Groups and Freebies: Incorporating Feedback into a Consortial Marketing Initiative,” detailing their experience.
Based on the feedback from the focus groups, the Marketing Task Force developed a three-phase poster campaign to promote reference services: introduction to reference services at the beginning of the semester (Got questions? Ask a Librarian.), mid-semester reminder that librarians can help with research (Takes minutes. Saves hours. Ask a Librarian.), and end-of-semester encouragement (Be a research ___. Ask a Librarian.).
Some of the CLIC libraries are launching the campaign this fall, and others are waiting until the spring semester. The poster templates are designed to be re-used each semester and have been shared among the CLIC libraries.