CLIC’s Marketing Task Force has selected two winners in the CLIC/ILL Analogy Contest. The contest, which was open to students workers at member libraries, asked students to submit an easy-to-understand analogy comparing CLIC borrowing to interlibrary loan. The Marketing Task Force plans to use the winning analogies to promote CLIC and ILL services.
Winner Lauren Gannon of Bethel University wrote:
“I would compare CLIC and Interlibrary Loan to playing Who Wants to Be a Millionaire. When you need help, you have different lifelines. CLIC is like “ask the audience.” It’s quick, it’s close in proximity, and you will get what you need relatively quickly. Interlibrary Loan is like an unlimited “phone a friend.” This is what the Interlibrary Loan staff does. They contact a bunch of libraries to get what you need. It may take longer to get what you need, but the scope and distance is pretty much unlimited. All you have to do is make a request.”
Winner Tavia Buysse of Hamline University wrote:
“If you’re baking cookies and are missing an ingredient, CLIC is like going over to your neighbor’s house and asking them for a cup of sugar. ILL is like getting into your car and going to the grocery store. It takes longer, but you’ll still get the item you need.”